Matthew Palumbo – “Entrepreneurship curator and political connoisseur. Creating innovative solutions to unique challenges is my strength. Just ask.”
When I developed my personal brand statement, I reflect in my mind to identify key words and themes that describe key elements of my life. Therefore my area of study at Ryerson and my future career path from this education was key to my brand statement. In addition, I spend much of my free time heavily involved in politicking and canvassing for political parties and candidates at the federal, provincial and municipal level.
In a society of mass production and mass marketing, I felt it’s important to stress having a connection to the recipient in the elevator. In life in general as in the business world, people need to feel that they are unique and their needs are unique. Any problem, business or personal, can be solved by looking at the individual merits and seeking answers unique to the individual and the individual circumstances.
When creating the “how to’s” of elevator pitches there are steps that are important. I think I’ve covered all those steps in my personal brand. Depending on the context of the situation, let people know who you are, your background, the context of the situation and most importantly make a connection in any unique way you can. It can be as simple as acknowledging the weather or complimenting a Blue Jay’s hat. Then ask for what you want. I think I’ve capitalized on this in my elevator speech. When I state I am a curator and a connoisseur, I think these words will capture the imagination of a lot of people. Elevator pitches are more effective when you deliver your value proposition with confidence, passion, belonging, action and present a sense of uniqueness to differentiate yourself.
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